Market Potential Index (MPI) Essay Example | Topics and Well Written Essays - 500 words

Market Potential Index (MPI) - Essay Example hat the market is still profitable in the future while market intensity tells that the population has enough disposable income to avail a cellular phone (this is important because cellular phone is not considered a basic need). Market infrastructure is important because cellular phones needs telecommunication infrastructure before it can operate such as International Gateway Facility. The five countries that I would advise a company selling laptops to enter into first are China, India, Singapore, Philippines and HongKong. China and India came as my first two because the sheer market size, economic freedom coupled with technological awareness in both countries. The market in both countries is also not yet mature so the competition is not yet that intense making it easier for the company to penetrate. Singapore came in third because of its overwhelming market growth rate (100) making it ideal for new entrants. I placed Philippines before HongKong because of its recent economic robustness in terms of market when the rest of the world is in recession. I place HongKong as fifth because of its market intensity (200) indicating that the population has more than enough disposable income to purchase new